Profile of Executive Management

Roy Campbell MBA, DIP. BUS.MKTG

Chief Executive

Roy joined Smiths City in May 2015, bringing to the Group 30+ years experience and expertise in change management within large, multi-site retail, wholesale and FMCG operations.

Having worked across markets in New Zealand, UK, Eastern Europe and the USA, Roy has an extensive history of achieving tangible financial and operational results through the successful restructuring of organisations. He provides clear strategic direction in the planning and delivering of effective implementation strategies resulting in improved ROIs.

Valerie Wright BA Bus.Psych

Group Human Resources Manager

Valerie joined Smiths City in August 2015. She is a senior professional HR practitioner with over 20 years operational and strategic experience, gained across a broad range of industries including Health and Professional Services. Valerie is highly skilled and experienced in corporate HR, organisational development and Health and Safety management and implementation.

Adam Doocey BSC (Mathematics, Computer Science)

Chief Information Officer

Adam joined Smiths City Group in June 2017. He is a senior IS leader with 20+ years’ experience gained across New Zealand businesses and government departments.

Prior to joining Smiths City Group, Adam spent over 10 years specialising in Retail Systems, during which time he led a variety of teams servicing several well-known New Zealand brands. Prior to this, Adam spent several years leading software development teams in the Logistics industry. Adam is highly skilled in leading teams through organisational change and delivering operational efficiency.

John Mander B Com, CA

General Manager Smiths City Finance

John joined the Group in June 2017 to lead Smiths City Finance, bringing over 30 years experience in finance and accounting roles, specialising in financial services.

A Chartered Accountant and initially trained in a Big Four firm, John has performed finance roles as a senior executive in a listed company, followed by over 15 years in consumer financial services, including leading the development of a successful consumer finance business as Chief Executive.

Peter Dickie MBA, B Com, B Arts

General Manager, Marketing

Pete joined Smiths City in January 2016. Pete is a qualified, successful and highly regarded professional marketer who has over 20 years experience gained across a diverse range of industries, categories and brands. Prior to joining Smiths City he has held senior marketing roles at Kathmandu, Pernod Ricard NZ and Cerebos
Greggs Ltd.

Tony Kingston

General Manager, Merchandise

Tony joined Smiths City in April 2018. With over 20 years’ experience in retail, Tony has held senior merchandise roles within iconic retailers such as The Warehouse Group, Farmers, Sleepyhead, Retravision and Dick Smith Electronics.

Trained in motivational, collaborative and flexible leadership, Tony is passionate about making a difference for both our customers and team members, with a proven track record of delivering results over and above expectations.

Dean Smith

General Manager, Logistics

Dean has worked with Smiths City Group for the past 21 years, with a retail career that spans almost 30 years. Over this time Dean has consistently developed and progressed within the logistics area toward his current senior leadership management position and responsibilities.

Dean has a broad range of valuable experience, from his time in retail sales to store management roles within the apparel industry, to his career with logistics for the Group.